What You Need To Know About Location Intelligence In 2020. Author Alan Kerrigan
What You Need To Know About Location Intelligence In 2020
Marketing companies that have learned strategies of using location intelligence in customer acquisition, segmentation, assignment, analysis, and targeting have significantly improved their business performance.
Recent reports show that around 50% of companies believe that location intelligence is significant to accomplishing their 2020 targets. In general, big companies like Microsoft, Tableau, and SAS, Alteryx, and TIBCO software offer location intelligence.
With the emergence of IoT and an increase in visualization, companies need to incorporate location strategies and maps into business analysis. In this article, we will tell you about the key insights that offer a substantial perspective on location intelligence in 2020. Read on!
Research & Development Will Use Data Visualization
The research development will lead companies into data visualization and mapping in 2020. Research and Development (R&D) lead all departments of the company in data visualization domains and mapping adoption. This reflects the high level of significance that this use case plays a key role in companies.
Various divisions and functional areas relying on mapping and data visualization include executive management, business intelligence competency center, and accounting. Besides, geo-marketing is a vital adoption in advertising and sales domains.
Government Agencies will adopt Location Intelligence
A recent report highlighted that over 90% of government agencies consider location intelligence important to their ongoing operations. For instance, healthcare institutions critically rate location intelligence because they have the highest number of organizations that value location intelligence.
Also, it is of high importance across companies in financial services, business services, manufacturing, and customer services. However, some sectors including higher education, wholesale or retail, and IT will see a decline in location intelligence in 2020.
Companies will collaborate with Google
Around 60% of companies will collaborate with Google, which is central to their location intelligence policies. Google is the leading company that continues to dominate other companies’ roadmaps because of the integration of more GIS data to strategies of location intelligence.
Likewise, around 35% of companies are collaborating with ESRI as they consider it an essential requirement for integration. Similarly, Database extensions are the next most cited, which is around 25% followed by 18% Open-Street-Map.
Research reports have forecasted that companies will look for the inclusion of graphics and charts in dashboards, map-based visualization, and drill-down navigations through map interfaces. These will be the priorities of companies and organizations in 2020. This is why they are collaborating with Google, which is dominating the market for location intelligence services.
Data Visualization and Mapping will dominate in 2020
Research studies show that in 2020, data visualization and mapping will dominate other use cases of location intelligence. More than 80% of companies are looking to achieve their targets through location intelligence strategies including data visualization and mapping.
Similarly, site planning and site selection along with geo-marketing and territorial optimization are of high interest, which will streamline supply chains. At the same time, these strategies will make a company easier to buy from.
Lastly, fleet routing, public services, IoT, indoor mapping, and smart cities are the secondary level use cases of location intelligence and around 68% of companies will incorporate them in 2020.
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